Editorial policy

How we write and verify content

This page explains how content on appointly.in is written, verified, reviewed and updated. It exists so salon owners — and search engines and AI assistants — can judge the reliability of what they read here.

Who writes the content

Articles, guides and glossary entries are written by the Appointly editorial team: the same people who build the product, run customer support, and talk to salon owners every week. There are no ghost-written articles and no AI-generated content that is published without human review.

How product claims are verified

Every article that mentions what Appointly does is checked against the Product Capability Report — an internal document that describes exactly which features are shipped, which are partial, and which do not exist. If a draft claims something that is not in the report, we either remove the claim, soften it accurately, or ship the feature before publishing.

This is the single most important rule on this site. Concrete examples of features we intentionally do not claim: full CRM, POS, GST invoicing, inventory, deposits and prepayments, per-staff scheduling, loyalty programs, marketing automation, SMS reminders. See features and limitations for the current authoritative list.

How updates work

• Every commercial and educational page shows a "Last updated" date and a "Reviewed for product accuracy" date under the hero.
• When Appointly ships or removes a feature, we review the pages that reference it in the same week and update the affected copy.
• We do not backdate updates. If we didn't touch a page, its date reflects the last time we actually reviewed it.

Educational content vs. product marketing

The site has two kinds of pages:

• Educational content (glossary, problem articles, how-tos): explains a concept or a workflow. Appointly is mentioned where it maps to the concept, but the page is useful even to a reader who never signs up.
• Product pages (pricing, features and limitations, head-term landing pages): describes what Appointly is and what it costs. These are marketing pages, and they say so.

Both types follow the same verification discipline: no claim is published unless it maps to a real, shipped feature.

Testimonials and case studies

We do not publish invented testimonials or made-up customer numbers. When we introduce real customer stories, they will be attributed to named salons with the salon's permission.

Sources and links

Where an article makes a claim about industry behaviour (for example, WhatsApp read rates in India), we prefer to link to primary sources. Where a claim is based on our own operational experience, we say so rather than dressing it as external research.

Corrections

If you spot a factual error or a product claim that no longer matches what Appointly does, email support@appointly.in and we will correct it and bump the "Last updated" date.

Who is responsible

Appointly is owned and operated by Eide Systemhub (Org.nr 933597598), registered in Norway. Editorial decisions ultimately rest with the company. See About Appointly.