Glossary
No-show
A booked appointment where the customer neither shows up nor cancels ahead of time.
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Product, engineering and support at Appointly
The Appointly editorial team is made up of the people building, supporting and using Appointly every day. Articles are written by the team, then reviewed against the Product Capability Report before publishing so every claim maps to a real, shipped feature. Appointly is built and operated by Eide Systemhub (Org.nr 933597598).
- Category:
- Glossary
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- 3 min read
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- Reviewed for product accuracy:
Product claims on this page are checked against Appointly's internal Product Capability Report before publishing. See our editorial policy and features and limitations for scope.
Definition
A no-show is a booked slot the customer does not attend and does not cancel with enough notice for the salon to rebook it. Unlike a late cancellation, a no-show gives the salon no chance to fill the chair.
Why it matters
No-shows are pure lost revenue for a salon operating fixed opening hours and paid staff. They also fragment the day: the stylist waits, the schedule idles, and the next booking may run late.
Common misconceptions
| Common claim | Reality |
|---|---|
| Deposits are the only fix. | Deposits help, but most Indian salons don't take them. Reliable 24-hour reminders and one-tap self-service rescheduling remove the majority of forgetful no-shows without changing the payment model. |
How Appointly handles this
Appointly reduces no-shows with two shipped features: an automatic 24-hour WhatsApp reminder, and a link in the confirmation and reminder that lets customers reschedule without calling.
Related terms
- Appointment reminder
An automated message sent to a customer before their appointment so they show up on time.
- WhatsApp reminder
An appointment reminder sent as a WhatsApp message instead of SMS or email.
- Self-service rescheduling
A booking flow where the customer moves their own appointment without calling or messaging the salon.
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FAQ
Does Appointly charge no-show fees?
No. Appointly does not collect payments or deposits. It focuses on prevention through reminders and easy rescheduling.
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