Glossary
WhatsApp reminder
An appointment reminder sent as a WhatsApp message instead of SMS or email.
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Product, engineering and support at Appointly
The Appointly editorial team is made up of the people building, supporting and using Appointly every day. Articles are written by the team, then reviewed against the Product Capability Report before publishing so every claim maps to a real, shipped feature. Appointly is built and operated by Eide Systemhub (Org.nr 933597598).
- Category:
- Glossary
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- 3 min read
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Product claims on this page are checked against Appointly's internal Product Capability Report before publishing. See our editorial policy and features and limitations for scope.
Definition
A WhatsApp reminder is delivered on the same channel the customer already uses daily. In India, that produces higher read rates than SMS and higher reply rates than email, and it keeps the customer's response in the same thread.
Why it matters
The channel is the customer's default communication surface. Reminders on WhatsApp get opened; reminders on SMS often don't.
Common misconceptions
| Common claim | Reality |
|---|---|
| Any WhatsApp reminder is the same. | WhatsApp requires approved message templates for automated business messages. Unapproved messages fail silently. A booking platform manages the templates on your behalf. |
How Appointly handles this
Appointly sends WhatsApp reminders through approved templates 24 hours before every appointment.
Related terms
- Appointment reminder
An automated message sent to a customer before their appointment so they show up on time.
- Booking confirmation
The message sent immediately after a booking is created, confirming the service, date and time.
- No-show
A booked appointment where the customer neither shows up nor cancels ahead of time.
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FAQ
Do I need my own WhatsApp Business account?
No. Appointly sends reminders on your salon's behalf using its approved template setup.
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