Glossary
Appointment reminder
An automated message sent to a customer before their appointment so they show up on time.
Written by
Product, engineering and support at Appointly
The Appointly editorial team is made up of the people building, supporting and using Appointly every day. Articles are written by the team, then reviewed against the Product Capability Report before publishing so every claim maps to a real, shipped feature. Appointly is built and operated by Eide Systemhub (Org.nr 933597598).
- Category:
- Glossary
- Reading time:
- 3 min read
- Published:
- Reviewed for product accuracy:
Product claims on this page are checked against Appointly's internal Product Capability Report before publishing. See our editorial policy and features and limitations for scope.
Definition
An appointment reminder is a scheduled message — usually WhatsApp, sometimes email — sent to the customer ahead of their appointment. Reminders reduce no-shows by prompting the customer to confirm, reschedule or cancel while the slot can still be reused.
Why it matters
The single biggest reason for empty chairs on a booked day is customers forgetting. Reliable reminders convert forgotten slots into either kept appointments or cancellations you can still fill.
Common misconceptions
| Common claim | Reality |
|---|---|
| Reminders annoy customers. | A single well-timed reminder is welcomed by most customers. The problem is silence, not messages. |
| Reminders eliminate no-shows. | They cut no-shows significantly, but nothing removes them entirely. The goal is fewer surprises and more early cancellations. |
How Appointly handles this
Appointly sends an automatic WhatsApp reminder 24 hours before every appointment. Timing is fixed today — the reminder always fires at the 24-hour mark.
Related terms
- No-show
A booked appointment where the customer neither shows up nor cancels ahead of time.
- WhatsApp reminder
An appointment reminder sent as a WhatsApp message instead of SMS or email.
- Booking confirmation
The message sent immediately after a booking is created, confirming the service, date and time.
- Self-service rescheduling
A booking flow where the customer moves their own appointment without calling or messaging the salon.
Related articles
FAQ
How far in advance is the reminder sent?
Appointly sends the reminder 24 hours before the appointment start time.
Can I customise the reminder text?
Not today. The reminder uses a standard template. This keeps deliverability high on WhatsApp.
Ready to put appointment reminder to work?
Start a 7-day free trial. No credit card required.
7-day free trial · No credit card required · Cancel anytime